Is Video Right For Your Business?

YouTube for Business Everything You Need to Know

I’ll give you the bottom line up front: If done right, YouTube can provide a huge bang for your marketing buck.

That’s because YouTube delivers a huge audience for very little investment. It’s a marketer’s dream channel.

That said, YouTube isn’t right for all businesses.

And there’s a lot of competition for eyeballs on the YouTube site.

You have to do a lot of things right to get the payback you desire.

Low Cost Online Marketing

Let’s look at the cost thing first. Large businesses have long embraced video marketing, in the form of traditional television advertising.

But television ads are expensive, and typically outside the purview of smaller businesses except, perhaps, for little seen late night spots on local channels.

Thanks to YouTube, however, businesses both large and small can afford to market themselves via online videos.

The cost of posting a video to the YouTube site is zero; YouTube doesn’t charge anything to upload, host, or stream videos.

The only cost you have is the expense of shooting and editing the video, which can be as low as you want it to be; not a lot of YouTube videos are high priced professional affairs.

This makes YouTube marketing affordable for virtually any business.

But is video the right way to promote your business?

If you’ve never produced a video or television ad, you might not be sure.

But in many cases, a short video can have tremendous positive effect on your website’s online traffic or in orders generated leads.

Let’s face it: Consumers love to watch videos. We’re becoming less a society of readers and more one of watchers; the average consumer would rather watch a video than read a text based advertisement.

Like it or not, you need to be aware of and adapt your marketing mix to this trend.

And here’s the thing: The more interesting the video, the bigger the audience it will attract.

You can include a lot of information in a short three-minute video, and you can present that information in an entertaining and engaging fashion. 

People like to be entertained, educated, and informed, and online video can do all three things and, in the process, provide a clear picture of the product or service you’re offering.

Done effectively, a YouTube video can add a viral component to your company’s web marketing strategy. You see, when you post a video to YouTube, that video takes on a life of its own.

It will be viewed by thousands of YouTube users, posted to numerous websites and blogs, emailed around the Internet, you name it.

Just make sure you tailor your message to the YouTube crowd and you can start generating traffic from the millions of people who frequent YouTube each day. 

Any user watching your video is now a potential customer assuming that you include your website’s address or other contact information in the video itself.

Everybody’s Doing It

It doesn’t matter what type of business you run or how large that business is. You can create effective videos that will attract YouTube viewers and drive more business to your website or blog.

All types of businesses are getting into the YouTube scene: local businesses, major national marketers, ad agencies, real estate agencies, consultants and motivational speakers, Internet only retailers, B2C, B2B you name it.

On the big side of things, consider the major brands that are incorporating YouTube email into their overall marketing mix.

As far as smaller companies go, there are too many to even start mentioning them here. I’ve seen videos from companies that make or sell aquarium accessories, computer cables, motorcycle parts, you name it. 

Realtors use YouTube to show video walk through of their properties; travel agencies use YouTube to show off their prize destinations. Pottery companies use the site to sell their wares; credit card companies use the site to show merchants how to use their terminals.

In short, YouTube is used by companies of all sizes to do many things. If what you’re selling is in any way visual, which almost everything is, YouTube is a perfect medium for your company’s promotional message.

Let me hear your thoughts in the comments below!

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Cheers,

SACHIN(murli)

Founder, BlogTechy